Corona

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    Corona

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    The History of Corona Extra Beer

    1925
    Corona beer is born

    Top representative of Grupo Modelo in the pilsner beer market.

    1935
    We are the best-selling beer in Mexico

    Ten years after its launch, Corona Extra became the best-selling beer in Mexico.

    1940
    We created the first screen-printed label

    Corona opens new frontiers and commercializes the first directly printed label on the bottle.

    1955
    Sports sponsorship has begun

    Under the Corona brand, one of its partners, Nemesio Díez, commissioned the construction of the stadium for the Diablos Rojos soccer team, thus beginning a long tradition of sports sponsorship.

    1976
    We started exporting to the USA

    Grupo Modelo begins exporting Corona Extra to the United States, and the reception from consumers is immediate.

    1989
    And we reached Spain!

    After conquering the market worldwide, Corona arrives in Spain.

    1997
    Corona, the best-selling imported beer in the USA

    Corona Extra becomes the best-selling imported beer in the United States. Today, it still holds that position.

    1999
    We showcase the traditional dances of Mexico

    As a Mexican symbol, Corona launches the successful campaign 'Quality Knows No Boundaries', featuring traditional Mexican dances in iconic locations such as the Kremlin, Thailand, or the Great Wall of China.

    2009
    The most beloved on Facebook

    According to a survey on Facebook that involved over two and a half million users, Corona is undoubtedly their preferred beer.

    2015
    The best-selling Mexican beer in the world

    Corona is the best-selling premium imported beer in 150 countries.