Protecting paradise into the future
Born at the beach committed to protecting paradise
As a brand born at the beach, we're committed to protecting paradise - from the beaches we love and the nature that surrounds them, to the coastal communities that call beaches home, and the ocean that extends beyond their shores. Through our long-term partnership with Oceanic Global, we've been laying a foundation of impact to not only address core challenges across our world's beaches, but also build towards a future where our blue planet thrives.
Campaign film
Ocean is Living
Our blue planet is teeming with life. Explore the ecosystems we're working to protect — from coral reefs that anchor marine biodiversity, to seagrass meadows storing carbon, the open ocean that connects them all, and the mangrove forests that shield coastlines.
Through our long-term partnership with Oceanic Global, we've been laying a foundation of impact to not only address core challenges facing our world's beaches, but to also build towards a future where our blue planet thrives. Together, we drive impact across three core pillars:
- Beach 100 Grants that protect ecosystems surrounding Beach 100 beaches, and the underwater world beyond their coasts.
- Blue Standard Verification that scales sustainability through businesses and events.
- Environmental Education that engages our global audience in responsible action.
Impact highlights to date
30+
Businesses & events verified for sustainable practices
2.6M+
Single-use plastics avoided from waste stream
17,000+ kg
Total organics composted
54,000+ kg
Total materials recycled
125,000+
Consumers engaged in verified sustainability initiatives
16
Total countries engaged
11
Global grants funded
1,351,467+ kg
River plastic intercepted
19
Rivers intercepted
Pillars of our work
Living for our blue planet
Beach 100 Grants
In honor of Corona's 100-year anniversary, Corona and Oceanic Global launched the Beach 100 Grant Initiative. A complement to Corona's Beach 100 campaign, the multi-year global grant initiative funds community-led projects that protect beaches and the ecosystems they depend on from risks of destruction, and restore their health by building biodiversity and resilience to help keep them thriving for years to come.
River grant partners
Eighty percent of ocean plastic comes from rivers. Our River Grant Program — co-led with Oceanic Global — funds locally-led partners to intercept plastic before it reaches the sea.
Blue Standard
About the Blue Standard
The Blue StandardThis link redirects to another website in a new tab. is Oceanic Global's sustainability verification program: a rigorous, cross-industry framework assessing impact across materials sourcing, waste management, energy, and public engagement. Corona has achieved Blue Verification for its major events ranging from Corona Island and Copacabana and to the Corona Sunsets World Tour and the Winter Olympics in Milano Cortina. Through the Beach 100 Initiative, that commitment now extends to local businesses surrounding the 100 beaches, sponsoring toolkits, training, and hands-on sustainability support to uplift the environmental efforts of beachfront venues. Businesses that meet the standard are awarded a Blue Standard Seal, a globally recognized verification registered on the International Trade Centre's Standards Map.
Environmental Education
Together with Oceanic Global we've created educational experiences at brand events and activations that engage Corona consumers in sustainability and ocean conservation. From educational signage on-site at Blue Verified venues and co-creating Club Ocean educational exhibits at the Sunsets Festivals to creating Blue School curriculums and hosting mangrove planting and coral cleaning at Corona Island, we've designed educational programming and communication that transform consumers into agents of change.